1. Build Your Subscriber List
- Website Opt-In Forms: Capture emails and phone numbers with minimal fields.
- Loyalty Program Sign-Ups: Collect contact info during enrollment in rewards program.
2. Send Personalized Promotions
- Targeted Email Campaigns: Offer exclusive discounts based on past purchases (e.g., grooming, food).
- SMS Alerts: Promote flash sales or last-minute openings for grooming and boarding.
3. Automate Appointment Reminders
- SMS Reminders: Reduce no-shows by sending automated texts 24 hours before appointments.
- Email Confirmations: Include booking details and cancellation links to improve customer experience.
4. Track & Optimize Campaigns
- Key Metrics: Monitor open rates, click-through rates, and conversion rates in Franpos analytics.
- A/B Testing: Experiment with subject lines, message timing, and call-to-action phrasing.
5. Integrate with Franpos POS
- POS Prompts: Automatically prompt staff to invite customers to join SMS/email lists at checkout.
- Data Sync: Sync marketing lists with POS data to segment by service type and spending behavior.
