2021 is poised to be a year of recovery—particularly for businesses hardest hit during the COVID-19 pandemic. And while many restaurants, beauty parlors, and others are opening their doors for the first time in months, it’s important to remember that you need to be more than just be open during this year.
Quickly developing and growing a pool of repeat customers has—time and time again—proven to be the most lucrative task any small business can take on. In fact, increasing your customer retention by just five perfect can nearly double your profitability.
You need to keep your customers coming back again and again. So here are three quick tips we think you should try out to make sure your regulars stay regular.
Use Your Customer Loyalty Platform to Send A Birthday Message
Using your built-in customer loyalty program or similar software, you can easily send out discounts and rewards to members of your customer loyalty program on their birthdays.
Giving away free stuff doesn’t always sound or feel like a good pathway to probability—but remember, the goal is to onboard a loyal customer, so lowering a profit margin or even taking a loss on a single ticket can be a powerful investment for the future.
And, when you choose a comprehensive point of sale solution such as Franpos, you can have pre-written birthday messages distribute automatically. Your customers will receive a deal too good to pass up, and once they’ve realized your business values theirs, you may find them coming back for more.
Keep Talking to Your Big Spenders
This is another helpful tip for those who are looking to capitalize on big spenders. We know that over 80 percent of your sales come from just 20 percent of your customers, so don’t leave more money on the table!
Using automated reward programs, you can send out a message to your big spenders when they have a ticket size over a certain dollar amount. That way, they feel encouraged to cash in that discount coupon or loyalty offering and keep coming back.
In fact, don’t stop there—try to form personal relationships with your big spenders as much as possible. Working closely with these customers will often reap better rewards than drawing in dozens of one-time visitors.
Use Flash Sales and Last-Minute Deals
Finally, this next tip is perfect for businesses with slow times or businesses that operate with some seasonality.
Finding your store empty and feeling labor cost eating into your profit margins? Instead of trying to trim down staff, send out a pre-written message and flash sale on your products.
If you time this around working hours, you can contact your customers by phone or email right when they’re on their commute. Seeing a discount that expires in hours, your customers will be further incentivized to take a detour and swing by your store before heading home.
Using flash sales and last-minute deals in this fashion can turn a dead evening into a large dinner rush. Just be sure to do so somewhat consistently to keep top-of-mind and leave your customers waiting for the next flash sale.
Step Up Your Customer Loyalty with Franpos
If you’re looking to build relationships with your customers and keep revenues growing, the Franpos all-in-one commerce platform can help you get everything we’ve described above done and much more.
The Franpos solution lets you automate customer loyalty programs, sending messages to big spenders, those who haven’t visited in a while, and a host of other campaigns. Simply set up and forget, and watch customers return more consistently than ever before.
That’s just one of the many ways Franpos can help boost your revenues. To learn more about how we can help get you delivering, selling online, and growing in 2021, please schedule a demo with us today to get the full story.
