1. Leverage Seasonal Themes
- Fall & Halloween: Pumpkin-spice pet treats, autumn-themed toys, “spooky savings” displays.
- Winter Holidays: Gift bundles (cozy beds + festive collars), limited-edition holiday packaging.
- Spring & Summer: Allergy-friendly shampoos, cooling mats, bright seasonal bandanas.
2. Create Time-Sensitive Offers
- Flash Sales: 24-hour discounts on top-selling items—drive urgency.
- Bundle Deals: “Buy 2 get 1 free” on seasonal essentials like coats, booties, or sunscreen for pets.
- Early-Bird Specials: Pre-order holiday gift sets at a discount before November 1.
3. Promote via Multi-Channel Marketing
- Email Campaigns: Segment customers by past purchases; send tailored seasonal recommendations.
- Social Media: Instagram Stories with countdown stickers; Facebook ads targeting local pet owners.
- In-Store Signage & POS Prompts: Highlight seasonal add-ons at checkout on your Franpos POS screens.
4. Integrate with Your POS & E-Commerce
- Automated Discounts: Set seasonal discount rules in Franpos POS to apply at checkout.
- Inventory Alerts: Use real-time stock data to avoid stockouts during peak promotional periods.
- Gift Card Promotions: Offer bonus gift card value (e.g., buy $50, get $5 free) to increase store credit usage.
5. Measure & Refine
- Track KPIs: Monitor uplift in average transaction value (ATV), units per transaction (UPT), and promo redemption rates.
- A/B Testing: Test different messaging, imagery, and discount levels to find the most effective offers.
- Customer Feedback: Collect quick post-purchase surveys on promotional satisfaction and desired future offers.
