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Upselling Complementary Products/Services

Upselling Complementary Products/Services

Upselling Complementary Products/Services can double sales and revenues.  By definition, Items that are complementary but sold on separate tickets fall into this category.

Just as cereal is not sold without milk, you can position your business as such.

Complementary products/services can greatly increase sales for any industry.

Franpos is offering free SMS/Email templates you may use to upsell complementary products for your business.

In this example, we will be targeting the Pet Industry.

How to Upsell Complementary Products/Services:

As our research suggests, Franpos believes SMS/Email marketing is the most lucrative channel available for marketing and customer retention.

SMS/Email marketing streamlines your business to your customers, directly to their cellphones.

As cellphones have become an extension of human communication – they provide an amazing opportunity to connect to your customers as well.

By Upselling Complementary Products/Services through SMS/Email efforts, you can communicate the value of your products directly to your customer.

For example:

A) A little birdie told us everyone who loves their safe and effective pet harnesses absolutely LOVE the attachable car tether accessory!

Shop ethical solutions and leashes here:  [Attach Store URL Here]

B.) You know that puppies who eat natural feed have an overall better diet and higher chance of an increased lifespan. 

C.) The Health and wellness of your pet is our priority, so we are offering an exclusive discount on our Pet Vitamins! Code: #HealthyPets10

D.) Thank you for your purchase of [Insert Store Here] organic dog shampoo! If you are interested in our non-toxic flea & tick solution, here is a 20%-off coupon! Code: happyhair

E.) If you enjoyed your last grooming service with [Insert Store Here] we hope you enjoy 50%-off our teeth and nail cleaning services! Code: Clean50

Upselling Complementary Products/Services Strategy

There are a couple of strategies you can use to properly incentivize your customers to purchase complementary products/services.

  • Remind them of the amazing product(s) they purchased
  • Offer a discount
  • Recommend a complementary product

By reminding customers about their recent purchases, they are more likely to have good memories associated with the item or experience.

This will make a customer more likely to purchase complementary products/services.

Additionally, make sure the complementary product is just as amazing as the first product or a necessity to the first product.

Some examples of complementary products are:

  • Cereal -> Milk
  • Salas/Dips -> Chips
  • Tennis Balls -> Tennis Rackets
  • PlayStation -> Games
  • Tooth Brush -> Toothpaste

By positioning your products as such, your business can double sales and revenues.

There is a fine line when it comes to ethically selling complementary items to customers.

If they are manufactured and bought wholesale as two separate items, such as a tennis ball and tennis racket, it is ethical to sell these items separately.

But it may be considered unethical to:

  • Sell one left headphone and separately the right
  • Sell one left shoe and separately sell the right
  • Sell a computer and separately sell the charger

Franpos believes there is a way to ethically sell to your customers at a fair price, while still upselling complementary products/services.


As we have said before, you may utilize and customize these free SMS/Email marketing templates for your business.

We believe there are many ways to upsell complementary products/services, and we hope you have found valuable information in our Resource Hub.

If you are interested in learning how to upsell complementary products/services, you may book a free demo with one of our consultants here.

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