1. Optimize Your Google Business Profile
- Complete Every Field: Add business hours, photos, services (grooming, boarding, retail).
- Use Keyword-Rich Descriptions: Mention “mobile grooming,” “pet daycare,” and your city (e.g., Miami) in your business description.
- Post Updates & Offers: Share weekly posts about specials to keep your profile active.
2. Target Local Keywords on Your Website
- Service + Location: Include phrases like “Miami pet grooming” and “boarding daycare Miami” in page titles and headers.
- Local Landing Pages: Create separate pages for each service area you serve.
- Schema Markup: Add LocalBusiness schema to your site to help search engines understand your location and offerings.
3. Get Listed in Online Directories
- Consistent NAP: Ensure Name, Address, Phone are identical across Yelp, Facebook, and pet-specific directories.
- High-Quality Photos: Upload professional images of your store, staff, and happy pets.
- Category Selection: Choose relevant categories like “Pet Groomer,” “Pet Store,” and “Pet Boarding.”
4. Encourage Customer Reviews & Ratings
- Post-Service Requests: Automate review requests via email or SMS after grooming or boarding.
- Incentivize Feedback: Offer small discounts or loyalty points for leaving a Google or Facebook review.
- Respond Promptly: Reply to all reviews—thank positive reviewers and address concerns in negative feedback.
5. Monitor & Refine Your Local SEO
- Analytics Tracking: Use Google Analytics and Franpos reporting to see referral traffic from local searches.
- Rank Tracking: Monitor keyword rankings for target local terms monthly.
- Continuous Updates: Refresh content seasonally and update directory listings with new promotions.
