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Using Data Analytics to Drive Pet Business Growth

1. Leverage Sales Data for Inventory Decisions

  • Top-Selling Items: Identify your highest-margin SKUs (e.g., specialty foods, premium toys) via weekly Franpos reports.
  • Seasonal Trends: Compare year-over-year sales for holidays and peak months to stock appropriate levels.

2. Personalize Marketing with Customer Insights

  • Segmentation: Use purchase history to group customers (e.g., grooming clients vs. retail shoppers) and tailor email offers.
  • Behavioral Triggers: Automate reminders for vaccinations or grooming based on last service date.

3. Optimize Pricing & Promotions

  • Dynamic Pricing Tests: Run A/B tests on discount levels for accessories vs. consumables to find optimal margins.
  • Promotion Performance: Track uplift in average transaction value (ATV) and redemption rates directly in Franpos analytics.

4. Monitor Operational Efficiency

  • Service Time Analysis: Measure average grooming or check-in duration to allocate staff effectively.
  • Utilization Dashboards: Visualize kennel occupancy and daycare usage by hour to adjust staffing.

5. Create Actionable Dashboards

  • Real-Time KPIs: Build dashboards showing daily sales, average basket size, and no-show rates.
  • Alerting: Set thresholds (e.g., low stock or sudden drop in bookings) to trigger notifications.
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