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Marketing For QSR In Unprecedented Times

Marketing for quick service restaurants is more challenging than ever during these unprecedented times.    When executing marketing strategies for QSR it is essential to properly address the COVID-19 situation in a direct but subtle way.    As we have stated before, SMS/Email marketing is the most lucrative channel available in regards to conversions.    Because the

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What Are Ghost Kitchens?

Ghost kitchens are not only changing the future of QSR, but they can be considered industry disruptors who are stealing the attention of restaurant franchisors.    For those who don’t know, ghost kitchens received this name due to their low profile. These restaurants do not hold patrons, guests, servers, or even traditional managers.  Ghost kitchens

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