All too often, beauty parlor owners rely on walk-ins and personal relationships to build their brand. And don’t get us wrong—there’s nothing wrong with word-of-mouth, in fact, you should keep at it!   Just keep in mind that there’s often a much better and much easier way to keep in contact with the customers that […]

Keeping up with the latest trends was hard enough before the Internet, but these days, it seems like new trends, as well as what’s cool and what isn’t, change entirely overnight! Unfortunately, this is true in many cases, but that doesn’t mean you have to be a tech wizard in order to have a great […]

With the summer raging on and temperatures keeping nice and warm, it’s a great time to manage or own an ice cream shop. Cash flows are easiest at this time of year, but before you get too comfortable, what are you doing to prepare for the off-season? We’re not trying to be the bearer of […]

As summer begins to wind down into fall, news of the COVID-19 Delta variant has many worried about the future—and brings to mind the terror of lockdowns and lost revenue. Of course, it’s worth stating right off the bat that uncertainty is going to continue to define 2021 and into 2022—but that doesn’t mean that […]

Many beauty stores occupy spots within shopping malls, supermarkets, town squares, and wherever people are getting their errands done. This is a winning and proven business strategy—as you can easily snag people out on their daily errands in the mood for a haircut. But, how do you turn those occasional passing customers into devoted customers? […]