Segments

The right message, to exactly the right people.

Build an audience from what customers actually do: what they bought, when they last visited. See how many match before you save, then use it for a campaign or a call list. Or start from a ready-made audience and skip the building.

Book a demoEmail and text campaigns
Purchase history and visit activityA live count before you saveReady-made audiences

Describe the customer. Franpos finds them.

Open Marketing and go to the Segments tab.

Build a segment

Conditions, a preview, and you are done

Press New segment, give it a Name and a Description, and add Conditions.

  • Conditions such as purchase history or visit activity
  • Preview shows how many customers match before you save
  • Saved segments are what you pick as the audience for a campaign or a call campaign
  • Segments use your own purchase and visit history
Browse audiences

Ready-made audiences, one tap away

Browse audiences opens a gallery of starting points you can use as they are or adjust.

  • Quiet regulars: customers who used to come and have gone quiet, with nothing booked
  • First-timers, Best customers and Members
  • No-show risk and Points going unused
  • Dog owners and Reachable by text
  • Also Champions, Valuable, going quiet and Promising first order
Use it

One segment. Many ways to reach them.

A saved segment is an audience you can reuse.

  • Pick it as the Audience of an email or text campaign
  • Pick it as the audience of a call campaign, with a calling list and an opening script for your staff
  • A campaign runs for one location, so it sends to that segment's customers at the location you are in
02 · Win-back in three steps

Bring the quiet regulars back

1

Browse audiences

Open the gallery on the Segments tab and choose Quiet regulars.

2

Preview

See how many customers match.

3

Campaign

Pick it as the audience, write the message and send a test to yourself.

03 · Respect your customers

Send only to those who agreed

Consent

Texts and emails should go only to customers who agreed to them, and opt-outs are honored.

Quiet hours

A scheduled message waits until the allowed window opens.

Frequency cap

Skips a customer who has already received that many marketing messages.

Questions about segments

What is a segment?
A named list of customers defined by conditions, such as purchase history or visit activity. You pick a saved segment as the audience for a campaign or a call campaign.
How do I know how many customers are in it?
Press Preview on the segment. It shows how many customers match.
Do I have to build every segment myself?
No. Browse audiences offers ready-made starting points.
Why did my campaign reach fewer people than the segment count?
A campaign sends to the segment's customers at the location you are in, and a Frequency cap skips anyone who has recently received that many marketing messages.
What does it cost?
Every business is different, so we quote per location. Book a demo and we will walk you through it.

Keep exploring

Email and text campaignsCampaigns and flows that send themselves, win-backs included.Forms, waivers and feedbackDigital waivers, intake forms and surveys, signed on any device.Gift cards and loyaltyPoints, rewards and gift cards that work in store and online.Memberships and subscriptionsRecurring billing for plans, packages and members-only prices.
See every Franpos feature →

Stop sending to everyone. Start sending to someone.

Book a demo and we will build your first audience from your own data.

Book a demoCustomer profiles

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Woof Gang BakeryTraegerRunzaMenchie'sEarthWise PetMud BayPet PlanetDog KrazyPro Image SportsPet WantsBest West Pet FoodsBrothers Country SupplySam's Cats & DogsMagoo's Pet OutletWoof MeowDogPerfectPACGatewayShubhSumUpWoof Gang BakeryTraegerRunzaMenchie'sEarthWise PetMud BayPet PlanetDog KrazyPro Image SportsPet WantsBest West Pet FoodsBrothers Country SupplySam's Cats & DogsMagoo's Pet OutletWoof MeowDogPerfectPACGatewayShubhSumUp